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The Global Craze Behind Licensed Football Merchandise – Why Fans Can’t Get Enough

Introduction The licensed football merchandise market is more than just a commercial segment—it is the beating heart of a sport that unites billions. Every jersey, scarf, and collectible item is a symbol of pride, loyalty, and belonging. For fans, owning official merchandise is not just about fashion—it’s about being part of something larger than life. Over the past...

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