How Is the Kombucha Market Transforming Daily Wellness Routines Across Cultures?
Introduction
The kombucha market has become one of the fastest-growing segments within the global functional beverages industry. Kombucha is a fermented tea drink made using tea, sugar, and a living culture known as SCOBY. It is valued for its probiotic content, natural carbonation, and wellness benefits. Over the years, kombucha has shifted from a niche health drink to a mainstream...
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