Why Stussy Clothing Is So Big in the UK
A Brief Origin Story: From SoCal to Global Cool Before Stussy was a global fashion juggernaut, it was just a squiggly signature scrawled on a surfboard in Laguna Beach. Shawn Stussy, a surfer with a penchant for bold type and laid-back aesthetics, started printing tees in the early ‘80s to promote his custom boards. What he didn’t expect? That simple script—his last name in...
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